Last updated on December 12th, 2024 at 02:27 pm
The data from casino player cards is essential to casino operations, but with labor and staffing challenges plaguing the industry, it’s essential for casinos to optimize their player card processes to increase efficiency and decrease associated labor hours. Kiosks with embedded identity verification expedite reprinting and enrollment, ensuring the continued use of existing player cards and increasing sign-ups for new player cards.
Benefits of identity verification kiosks for casino player card enrollment
Utilizing multiple sign-up channels is one of the most effective ways to increase loyalty program enrollments. Offering a secure, automated kiosk system within the casino is a simple way to increase enrollment while mitigating staffing challenges.
Increase enrollment rates and improve customer experience
Identity verification kiosks speed up the enrollment process by automatically populating guest information, ensuring guests aren’t waiting in long lines to enroll.
This solution also encourages enrollments from guests who may otherwise opt out or abandon the process. Younger patrons or those new to casinos may be intimidated by an in-person signup process, and kiosk options provide a more approachable customer experience for these guests. For guests who may be on the fence during sign-up, you can display current promotions and benefits to ensure the guest does not abandon their enrollment.
Identity verification solutions can also be configured to verify and flag military IDs for enrollment into military and veteran upgrades.
Decrease labor costs and free up valuable employee time
Kiosk solutions free up staff time that would otherwise be spent walking guests through the enrollment process. This allows staff to focus on providing excellent customer service and maintaining security.
Benefits of identity verification kiosks for casino player card reprinting
If a guest has already enrolled for a player card, they may be dissuaded from using it if they don’t have the card with them. By allowing for reprinting through a kiosk, you can ensure guests are actively using their player cards on-site.
Remove barriers to guests accessing existing player cards
Automated kiosk solutions reduce the time it takes to verify identity, find the player card within the player tracking system, and reprint, preventing lines from forming that could deter reprinting. This also allows players who signed up online to quickly claim their card and hit the casino floor.
Ensure guests are using the correct player card account
Quickly verify identity to ensure the player card matches the guest requesting the reprint, not a friend or family member. Identity verification uses AI-powered facial matching technology to ensure the guest matches the ID presented.
Decrease labor costs and free up valuable employee time
Kiosk solutions free up staff time that would otherwise be spent locating the guest within the player tracking system and reprinting the card, allowing staff to focus on providing excellent customer service and maintaining security.
Our ID verification kiosk solutions
We have partnered with some of the leading manufacturers of kiosk technology at casinos to produce the most secure and efficient kiosk system with embedded identity verification for casinos. The process is simple:
- Guests verify identity by scanning their ID and our AI-powered facial matching technology, equipped with anti-spoofing and liveness detection, ensures the guest presenting the ID matches the photo on the document.
- For player card reprinting, the guest’s information is matched to the player tracking system and they can reprint their card.
- For new enrollment, the information from the ID is populated into the form. The guest has fewer steps to complete their sign-up and is then able to print their card.
Interested in adding identity verification kiosks for casino player card reprinting and enrollment for your casino or integrating identity verification into your kiosk solution? Reach out to our team of experts to get started.
