Bar and club operators, if you are not taking advantage of the benefits of ID scanning, you are hurting your bottom line. ID scanning is not just about age verification and identifying fake IDs. Below are 3 reasons why ID scanning will increase your bottom line and boost your operations in the process.
Collect Valuable Demographic Information: With applications like VeriScan Online, bar & club managers & owners can gain valuable insight into their patrons. What zip code are the majority of the patrons coming from? What is the average age of a customer that comes in on Tuesdays at 7 pm? VeriScan Online’s reports section gives you the answers to these questions and more. This demographic data is easily accessible and is the difference between having an average bottom line versus a spectacular one.
Reduce Patron Wait Time: ID scanning automates the age verification process and makes it much easier to identify fake IDs. This takes a lot of burden off of your staff, and it will keep the lines moving, meaning more money that patrons will spend at your establishment. In addition, your bottom line is protected when you don’t receive fines due to your bouncer accidentally letting in a minor after manually checking 100s or 1000s of IDs.
Easily Identify VIP & Banned Patrons: Do you want to receive a text or email notification of a VIP’s arrival or do you want your bouncer to be aware of when they arrive? Providing excellent service and paying extra attention to your VIP patrons will keep them coming back and will increase your bottom line. If your bouncer didn’t recognize the woman that spent $5,000 on bottle service or the guy that bought a whole round of drinks for the bar after that winning touch down, your bottom line could be negatively impacted. Keep these kinds of clients happy as soon as they walk in the door. Conversely, if you want your bouncer to be alerted that a banned patron is trying to enter, they will receive a “Banned” notification as soon as the ID is scanned.
IDScan.net’s VeriScan Online and other solutions will help your operations soar and increase your bottom line! Learn more about IDScan.net’s nightclub and bar solutions, here or call one of our specialists, at 888-430-8936!