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Mississippi Updates IDs/in Driver's License & IDs, Industry News /by Alycia
Mississippi Updates IDs & Enhances Issuing Process.
The Mississippi Department of Public Safety announced that it is now issuing newly designed driver’s licenses and state ID cards. This is the largest change in the department’s history. The transition started 5 years ago and is supposed to come to full completion at the end of this year.
The Mississippi DPS decided to do this as a security measure. Like many other states that have recently implemented this sort of change, the goal is to protect its citizens against identity theft and prevent counterfeiting.
Image of new Mississippi IDs, image from Mississippi Department of Public Safety.
DPS’s changes go beyond the design of the ID. The department has developed kiosks to expedite ID issuing services to Mississippi residents. According to Public Safety Commissioner Alberta Santa Cruz, “We are pleased to announce the roll-out of our new upgraded kiosks and online services geared at making transactions with the Department of Public Safety more efficient.”
Please note that this ID update was made available to all of IDScan.net’s software users before the IDs were released and will be avaialble for download here.
To learn more about the new Mississippi IDs, click here.
Nightclub and Bar Owners: What Can You Do with Demographics?/in Uncategorized /by Alycia
If you are a nightclub or bar owner, scanning an ID should go way beyond verifying a patron’s age. If you are not using the valuable demographic data that is collected upon ID scan, then you are hurting your bottom line.
In this post, you will learn how you can take advantage of the valuable demographic statistics.
Demographic Data That Will Help You:
- Zip codes
Zip codes are important. If you run a report using a tool like VeriScan Online, and you see that a certain zip code in your city or town has minimal presence at your bar, you know you might want to increase your advertising in that area.
You will also want to segment your customers by age and gender. Don’t get me wrong, of course, there will be exceptions to some of the stereotypical beverage and or music preferences, however having an overall idea of age and gender will help your operations and your bottom line.
If on Tuesdays you primarily have 40-45 year old males at your bar, you would probably consider a scotch or whiskey special. Whereas, if on Fridays you have a large number of 22-25 year old females, you might consider doing a skinny margarita special. This is not to say that millenials don’t like whiskey and 45 year old men don’t like skinny margaritas, but you understand the overall goal here.
By observing statistics about your audience, you can make small adjustments in your operations that will bring great returns.
If you don’t have a way to collect this demographic information, .
If you want to learn more about demographics and strategy at your nightclub or bar, checkout this article from Nightclub&Bar.