If you are a nightclub or bar owner, scanning an ID should go way beyond verifying a patron’s age. If you are not using the valuable demographic data that is collected upon ID scan, then you are hurting your bottom line.

In this post, you will learn how you can take advantage of the valuable demographic statistics.

Demographic Data That Will Help You:

• Zip codes
• Age
• Gender

Zip codes are important. If you run a report using a tool like VeriScan Online, and you see that a certain zip code in your city or town has minimal presence at your bar, you know you might want to increase your advertising in that area.

You will also want to segment your customers by age and gender. Don’t get me wrong, of course, there will be exceptions to some of the stereotypical  beverage and or music preferences, however having an overall idea of age and gender will help your operations and your bottom line.

If on Tuesdays you primarily have 40-45 year old males at your bar, you would probably consider a scotch or whiskey special. Whereas, if on Fridays you have a large number of 22-25 year old females, you might consider doing a skinny margarita special. This is not to say that millenials don’t like whiskey and 45 year old men don’t like skinny margaritas, but you understand the overall goal here.

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By observing statistics about your audience, you can make small adjustments in your operations that will bring great returns.

If you don’t have a way to collect this demographic information,  .

If you want to learn more about demographics and strategy at your nightclub or bar, checkout this article  from Nightclub&Bar.