The story is always the same. A patron comes into your club, spends a lot of money, and a week later you receive a chargeback from their credit card company. This is the result of something called “buyer’s remorse” and it affects thousands of businesses all over the country on a weekly basis.
Buyer’s remorse stems from feelings of guilt over extravagance, or the notion that the customer has been duped into spending more than he or she should. Industries such as gentleman’s clubs, nightclubs, and liquor retailers are especially prone to fraudulent chargeback claims as they sell intangible services that are likely to induce buyer’s remorse in a large percentage of their customer base.
Capturing customer information is the best way to prevent chargebacks. The best way to go about this is with a time-efficient, automated, and preferably mobile solution. VeriScan Online’s cloud-based customer capture solution provides a secure, easy-to-use platform to capture and record and analyze your customers’ personal data.
The following best practices with VeriScan Online will help you reduce and fight chargeback claims levied against your business:
Scan, verify, and record the customers’ drivers licenses- Using our VeriScan software scan and validate your customers’ IDs, recording all of the contained data in a CSV log.
Use mobile solutions to eliminate buyers’ hesitance- VeriScan Online has a suite of mobile apps to allow for signature capture and ID scanning on the go, eliminating buyer hesitance associated with kiosk identification. If you can go to the customer rather than demanding the customer come to you, it’s far more likely that he or she will remain comfortable, relaxed, and willing to spend money on your products and services.
Timestamp your ID swipes– ID scans are timestamped so that they may be matched with credit card processes, proving that the patron in question was at the establishment during the time and credit card process in question.
Record biometrics– The more customer information you provide credit card companies, the easier it is to fight chargeback claims against your business. With VeriScan Online’s custom waiver feature you can create an agreement or waiver on the portal and have your patrons sign it using an iPad or connected signature pad device.
Photocapture the patrons’ IDs– VeriScan Online now allows for the Capture of 3 saved images to the cloud. These images can be of the patron in question, a hard copy of the ID, or any other identifying documents. They are all saved to the cloud and linked to the ID scan of your patron for immediate review.
Generating a report of this information to provide to the credit card companies is as easy as selecting a date range and clicking generate. By following these 5 best practices you can eliminate costly risk and prevent chargebacks and fraudulent claims with little to no hassle. If you have any further questions don’t hesitate to call or email us, as consultation is free.